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Free resources

The sales motion in your head, written down three ways.

Built for early-stage B2B SaaS founders selling before there is a sales function. Take any of them without giving us an email; tell us more only when you want us to look at your pipeline.

Checklist

The founder-led sales audit

Twelve checks that tell you which part of your sales motion is repeatable and which part is still guesswork.

  • Twelve checks grouped into who you sell to, how you sell, and what you are losing
  • Answer everything from the CRM or spreadsheet you already have
  • A score that turns the boxes you cannot tick into your next quarter of work

5 pages · 20 minutes to complete

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Mini guide

Get the sales motion out of your head

The founder-led sales handover in seven parts, ending with a first week your first hire can actually follow.

  • Seven parts, each producing a page you can hand to a new hire
  • Everything is written from your own closed-won deals
  • Space to draft your version as you go

9 pages · Work through it over a week

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Worksheet

The pipeline leak worksheet

Four passes through your pipeline to find revenue you have already paid for.

  • Four passes: stalled, single-threaded, lost on timing, never followed up
  • Room to list the deals, the value and the one thing blocking each
  • A specific next move at the end of every pass

7 pages · One focused afternoon

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Audit the motionWrite it downFind the leaksHand it overSell it again

Next step

Rather have us read your pipeline than fill in a worksheet?

A walkthrough uses your own CRM history: what your wins share, where deals stall, and what is recoverable this quarter.

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