Start from the wins
Pull your last five to ten closed-won deals and write the trigger, the problem, the signer and the cycle length. Patterns that appear three times are your motion.
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Mini guide
Get the sales motion out of your head
Your sales motion exists; it just lives in your memory, your inbox and your instincts on a call. Each part of this guide produces one page you can hand to someone else, written from the deals you already closed rather than a template.
9 pages ยท Work through it over a week
Best for
Founders about to hire their first salesperson or first sales leader.
What's inside
Stages, criteria and discovery
Name stages by what the buyer does, give each one exit criteria, and fix the six questions you ask on every first call including money and who else must agree.
Objections, value and week one
Answer your five most common objections once, express value in the buyer's own numbers, then lay out day by day what your first salesperson does in their first week.
Skip the paperwork
Have us do this pass on your own pipeline.
Bring your CRM to a walkthrough and we'll read your history back to you: win patterns, stalls, and recoverable revenue.