Who you sell to
The pattern behind your last five wins, a written ideal customer, one disqualification rule, and which channel produced your best customers rather than the most leads.
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Checklist
The founder-led sales audit
You are closing deals, so something is working. This walks you through twelve honest checks on who you sell to, how you sell, and what you are quietly losing, then scores the gaps so you know what to fix first.
5 pages ยท 20 minutes to complete
Best for
Founders who are selling well but cannot yet explain why it works.
What's inside
How you sell
Stages named after buyer behaviour, an exit condition per stage, the questions you ask on every first call, and whether your open deals have more than one contact.
What you are losing
Loss reasons more specific than price, how many deals have not moved in three weeks, and which deals lost on timing are worth reopening.
Skip the paperwork
Have us do this pass on your own pipeline.
Bring your CRM to a walkthrough and we'll read your history back to you: win patterns, stalls, and recoverable revenue.