GTM foundation
ICP, segments, personas, positioning, and qualification criteria in one structured definition.
Your sales process lives in your head. Let's get it out.
See which deals, buyers and messages actually close. Catch the deals slipping away. Then turn how you sell into a playbook your first hire can run without you on every call.
Reports from $99, delivered to your library. The app works with HubSpot, Salesforce, and Pipedrive.
Pipeline health
62
Nine deals have not moved in 21 days.
Recoverable revenue
$184k
Sitting in deals marked lost on timing.
Next action
Re-open Northwind. Their renewal window opened and the blocker was budget timing, not fit.
A CRM stores what happened. It never tells you why.
- Who should we sell to
- Your closed deals already describe your ICP. We read industry, size, source, and outcome, then score every account against what actually wins.
- How should we sell
- Stages, exit criteria, and qualification pulled from the deals that closed, not from a template someone else wrote.
- What is working
- Conversion by segment, source, and message. The pattern behind your fastest deals, stated as evidence rather than opinion.
- Where are we losing revenue
- Stalled pipeline, single-threaded deals, and the loss reasons your CRM never captured because nobody typed them in.
- How does this transfer to a team
- What you learned selling becomes documented process, objection answers, and a first week your next hire can follow.
Value before configuration.
No implementation project, no data hygiene sprint. The first analysis runs on the history you already have.
Tell us about the company
Market, model, average contract value, and how you sell today. Two minutes, no configuration.
Connect your CRM
HubSpot, Salesforce, or Pipedrive. Read-only to start; you choose later whether it writes back.
We read your history
Accounts, opportunities, stages, amounts, activities, and loss reasons, normalized into one model.
Get your sales motion
Your current motion, your three biggest problems, and the revenue already sitting in old pipeline.
One operating layer for the whole sales motion.
Pipeline intelligence
Health, velocity, stage conversion, stalled deals, and forecast risk across the whole board.
Deal intelligence
A health read on every opportunity with the specific reason it is at risk.
Revenue recovery
Lost, dormant, and deferred deals scored for the ones worth a conversation this week.
AI sales manager
Daily priorities and a weekly review grounded in your own history, not generic advice.
Sales learning
Objections, buying triggers, and customer language extracted from deals as they happen.
Sales process
Stages with exit criteria, then a check of whether your live deals actually meet them.
Performance analytics
Win rate, cycle length, deal size, and revenue by segment, source, and rep.
Nothing is presented as fact unless your data says so.
Every insight is labelled and sourced. You can see which deals produced it, and you can reject it. Founder knowledge you enter yourself stays marked as yours.
- Observed
- Directly supported by your data. Enterprise opportunities close at 31%.
- Inferred
- Supported by several signals together. Deals with an executive sponsor close faster.
- Hypothesis
- A possible explanation worth testing. Sponsorship may be driving enterprise conversion.
Starts where founder-led sales starts.
Starter
$99per month
Founder selling directly
- One CRM connection
- One user
- Pipeline and GTM analysis
- Revenue recovery
- AI recommendations
Growth
$299per month
First sales hires
- Up to 5 users
- AI sales manager
- Sales learning and process
- Rep coaching
- CRM writeback
Team
$699per month
Growing sales team
- Up to 15 users
- Advanced forecasting
- Conversation intelligence
- Experiments
- Custom permissions
Enterprise
Customtalk to us
Scaled revenue org
- Unlimited users
- SSO and SCIM
- Advanced permissions
- Retention controls
- Dedicated support
Start writing the motion down today.
Three downloads for early-stage B2B SaaS founders selling without a sales team. No email gate, no sequence you have to unsubscribe from.
Checklist
The founder-led sales audit
Twelve checks that tell you which part of your sales motion is repeatable and which part is still guesswork.
5 pages · free
Mini guide
Get the sales motion out of your head
The founder-led sales handover in seven parts, ending with a first week your first hire can actually follow.
9 pages · free
Worksheet
The pipeline leak worksheet
Four passes through your pipeline to find revenue you have already paid for.
7 pages · free
Want the report now?
Send your CRM export or answer a short questionnaire, and get the finished report back in your library. Prepared for you by an AI agent. No call.
CRM Pipeline Health Report
Upload a CRM export. See where deals stall, stage conversion, at-risk deals and the top 10 fixes.
$99Regular price $249
ICP from Closed Deals
Upload won and lost deals. Get your ICP, a scoring rubric and target-account criteria.
$149Regular price $349
First-AE Sales Playbook
A written playbook for your first sales hire: stages, qualification, scripts and the founder handoff.
$199Regular price $499
All three reports
Pipeline Health, ICP from Closed Deals and the First-AE Playbook together.
$349Regular price $897
Bring your pipeline. Leave with a read on it.
We're onboarding founders and first sales leaders in small groups. Tell us where your deals live and what is hardest right now; we prioritise the accounts we can help immediately.